![]() But I say why stop there? There are plenty of other Apple products where another screen size might make a big (or small) difference. Screen size has proven to be a key differentiator in many of Apple’s other product lines, and even the MacBook Air was itself available in multiple sizes in its past incarnations. Yes, there are upsell opportunities for those who want a larger display above all else, but given that currently entails a jump all the way from $1200 to $2000, many customers won’t take the leap-especially if they don’t need the power or performance of a MacBook Pro. Strategically, that makes a lot of sense: the MacBook Air is Apple’s best-selling Mac, and for it to only be available in a single size is a missed opportunity. Recent reports suggest that Cupertino might soon be releasing a MacBook Air with a larger 15-inch screen. If Apple is making a bigger MacBook Air, why not a smaller one too?Ī wise green puppet once contended that “size matters not.” Obviously he never had to contend with navigating Apple’s product lineups.
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